Market Research & TAM Analysis. Know Your Market Before You Enter It.
We map your total addressable market, define your ideal customer profile and size every segment — using AI-powered research validated by human analysts. You get a clear, evidence-based picture of where the real opportunity is.
Most Teams Are Selling Into a Market They Haven’t Mapped
Outbound built on intuition wastes quota. Without a defined TAM, validated ICP and sized segments, your team is prospecting into a fog — spending effort on the wrong companies, wrong industries and wrong decision-makers.
“We Know Our Market” Is Not a Strategy
Gut-feel ICP definitions lead to bloated target lists, low conversion and wasted outreach cycles. A well-scoped TAM replaces assumption with evidence — and changes where your team focuses first.
Your Segments Aren’t Equal — But You’re Treating Them Like They Are
Different company sizes, verticals and geographies convert at vastly different rates. Without segment-level sizing, every segment gets the same attention regardless of fit or potential.
You Can’t Forecast Pipeline Without Knowing Market Size
Revenue models built without TAM data are guesswork. Knowing the realistic pool of accounts, contacts and conversion potential is the foundation every credible forecast needs.
New Markets Need Evidence, Not Enthusiasm
Entering a new vertical or geography based on anecdotal signals is high-risk. Structured market research validates the opportunity before you commit headcount, budget or outreach infrastructure.
Our Analysts Research the Market. AI Makes It Precise.
Konnektys is a managed research service, not a market data subscription. When you brief us, our analysts take over — using AI tooling to process market signals at scale, then applying human interpretation to turn raw data into strategic clarity.
You receive a structured report — not a spreadsheet dump. One you can use to set sales territory, define ICP, scope your first 90-day pipeline and brief your outreach team.
FROM BRIEF TO MARKET MAP IN 5 STEPS
A Research Report That Drives Real Go-To-Market Decisions
Every Konnektys market research engagement produces a structured, analyst-authored output — not a dashboard export or raw dataset. Everything you need to brief your sales team, set territory and launch outbound with confidence.
TAM / SAM / SOM Breakdown
Total, serviceable and obtainable market all sized with documented methodology — usable in board decks, investor materials and internal planning.
Validated ICP Definition
Firmographic criteria, buying trigger indicators and exclusion rules grounded in real market data — not internal assumptions or untested personas.
Segment Sizing & Priority Ranking
Each segment sized by account count, contact volume and estimated revenue — ranked by conversion fit so you know where to focus first.
Geographic Market Mapping
Market concentration mapped by region or country — helping you prioritise where to run outbound first and where to avoid over-investing sales effort.
Competitive Landscape Analysis
Key competitors mapped per segment with positioning notes, messaging gaps and differentiation angles to leverage in your outreach.
90-Day Market Entry Recommendation
Analyst-authored sequencing recommendation covering which segments to target first, in which order and why — an actionable starting point, not just market data.
Executive Summary
A one-page summary distilling the key opportunity, top segments and strategic recommendation — ready to share with leadership, investors or board members.
Analyst Walkthrough Call
Every delivery includes a live walkthrough with the analyst who built the report — so your team can ask questions, challenge findings and align on next steps.
Refresh on Market or ICP Change
Markets shift. We offer structured refresh engagements when your ICP evolves, you enter a new segment or your competitive landscape materially changes.
Numbers Behind Our Research
These outcomes reflect what teams consistently report after replacing internal guesswork and generic data subscriptions with Konnektys-built market research.
When Teams Brief Us
What Teams Say After We’ve Mapped Their Market
We’d been operating on a rough ICP for two years. Konnektys came back with a TAM report that completely reframed where our best segment actually was. We shifted our outbound focus and saw a 40% improvement in reply rate within 60 days.
The TAM/SAM/SOM breakdown went straight into our Series A deck. Investors pushed hard on market sizing and we defended every number because the methodology was documented. Invaluable work.
We were entering a new vertical with no reliable data on market size or key decision-makers. Konnektys delivered a full market map in under a week. We went in with confidence instead of guesswork.
Questions We Get Asked Most
Is this a self-service tool or a managed research service?
Konnektys is fully managed. You brief us on your business and goals, and our analysts handle all the research, sizing and report writing. There is nothing to log into or configure.
How do you use AI in your market research process?
Our analysts use AI tooling to aggregate and process market signals from multiple data sources at speed. Every output is then interpreted, validated and written by a human analyst — the AI accelerates the research; the human provides the strategic judgement.
What does a TAM report from Konnektys include?
Every report includes TAM/SAM/SOM figures with documented methodology, a validated ICP definition, segment sizing table, geographic market mapping, competitive landscape analysis, a 90-day sequencing recommendation and an executive summary.
Can TAM figures be used in investor materials?
Yes. Every sizing figure is accompanied by documented methodology — the data sources used and the calculations applied — making numbers defensible in investor meetings and due diligence processes.
How long does a market research project take?
Standard TAM and ICP research engagements are delivered within 5 business days of brief confirmation. Larger or more complex projects are scoped individually with an agreed timeline before we begin.
Can you research niche or emerging markets?
Yes — niche and emerging markets are where structured human-led research adds most value, because public data is sparse and requires more interpretive analyst judgement to size accurately.
What do you need from us to get started?
A brief covering your product, the markets you operate in or want to enter, any existing ICP assumptions and what decisions this research needs to inform. We’ll ask clarifying questions before we begin.
Brief our team and we’ll confirm scope, timeline and what your report will cover — no commitment required.
Talk to the Team →