CRM Cleaning & Re-engagement. Revive the Revenue Already in Your Database.
Your CRM holds years of dormant prospects — contacts that went cold, accounts that never converted, leads that fell through the cracks. Our researchers clean, reverify and rebuild every record so your team can re-engage with confidence, not crossed fingers.
Your CRM Is Full of Revenue You’re Not Reaching
Most growing B2B teams focus entirely on new pipeline and overlook the dormant contacts already sitting in their CRM. Stale data, duplicate records and contacts that changed roles are not dead leads — they are missed revenue waiting to be recovered.
Duplicate Records Corrupt Every Report
Duplicates skew pipeline visibility, inflate contact counts and cause reps to reach out to the same person multiple times. They are also impossible to fix manually at scale without the right research process behind them.
Stale Contacts Kill Re-engagement Campaigns
Sending a re-engagement sequence to a contact who changed roles 18 months ago is worse than sending nothing — it damages your sender domain, hits spam, and signals to your prospect that you have not done your homework.
Cold CRM Segments Are Written Off Too Soon
Contacts that went quiet 12–24 months ago are often assumed to be lost. In reality, many are now at a new company, in a new role or at a different stage in their buying cycle — and ready to engage if approached correctly.
Bad Data Compounds Over Time
CRM data decays at roughly 20–30% per year. Left unchecked, a database that was solid two years ago is now predominantly inaccurate — and every campaign, scoring model and rep workflow built on it is quietly underperforming because of it.
Our Researchers Clean the Database. AI Finds What’s Recoverable.
Konnektys is a managed CRM cleaning and re-engagement service — not an automated deduplication tool. When you share your CRM export, our AI runs a full data quality audit and identifies every problem record. Our researchers then make the judgement calls — what to fix, what to update, what to verify and what to flag for re-engagement.
The result is not just a cleaner database. It is a segmented, re-engagement-ready list built from your existing data — with every record backed by a human decision, not a bulk automation rule.
FROM DIRTY DATABASE TO RE-ENGAGEMENT-READY IN 5 STEPS
Every Delivery Includes Six Distinct Outputs
CRM cleaning is not just removing bad records. It is recovering usable pipeline, building re-engagement segments and giving your team a complete picture of what is in the database and what can be activated.
All duplicate records identified, merged and resolved with the correct master record preserved. A full merge log is included so nothing is lost without a trace.
Stale contacts updated with current job titles, companies and verified email addresses. Contacts that have moved roles are tracked to their new position and employer.
Recovered contacts segmented by re-engagement readiness, lapse period (6m, 12m, 24m+), account tier and buying role — campaign-ready from day one of receipt.
Records that cannot be recovered are flagged with a reason code and separated — not silently deleted. Your team retains full control over what is suppressed or removed.
A complete audit report showing records cleaned, merged, updated, recovered and flagged — with before/after field comparisons and a summary of re-engagement potential unlocked.
All clean and recovered records returned in your exact CRM schema. Salesforce, HubSpot, Pipedrive or CSV — formatted for direct re-import without any manual reformatting.
Numbers Our Clients Actually See
These are the outcomes clients consistently report after cleaning their CRM with Konnektys — not industry averages, not projected estimates. Real results from real databases.
Where Clients Use This Service
What Teams Say After Cleaning Their CRM
We had nearly 8,000 contacts in our CRM and genuinely did not know which ones were worth reaching out to. Konnektys cleaned the whole database, flagged the recoverable contacts and delivered them back segmented by re-engagement readiness. We got pipeline from accounts we had written off two years ago.
Our domain reputation was suffering from high bounce rates on cold sequences. After Konnektys cleaned our contact database and removed the stale records, our bounce rate dropped below 3% and our deliverability recovered. The cleaning report they provided gave us complete confidence in every record we used.
We migrated CRMs and insisted on cleaning the data before the move. Konnektys deduplicated over 1,200 records, updated several hundred stale contacts and built re-engagement segments from our lapsed pipeline. What landed in the new CRM was clean, complete and ready to use immediately.
Questions We Get Asked Most
Is this a self-service platform or a managed service?
Konnektys is fully managed. You export your CRM and we handle the full audit, deduplication, reverification, re-engagement segmentation and delivery. No tools, no platforms, no automation rules to configure.
What types of data problems do you fix?
Duplicates, invalid emails, stale job titles, blank fields, corrupted records, moved contacts and defunct companies. Every problem is handled by a trained researcher, not a bulk automation rule.
How do you handle contacts that have changed roles?
We track moved contacts to their new employer and role. If a contact has moved to a relevant new company, we update the record with current details so re-engagement outreach reaches them in their new position.
Will you delete records without my approval?
Never. Unrecoverable records are flagged with a reason code and placed in a separate file for your review. You retain full control over what is suppressed or removed — nothing is deleted without your explicit sign-off.
How long does a CRM cleaning project take?
Standard cleaning of up to 2,000 records is typically delivered within 96 hours. Larger databases are scoped individually with a delivery date confirmed before work begins.
Which CRM platforms do you support?
Any CRM with export capability — Salesforce, HubSpot, Pipedrive, Zoho, Monday CRM and more. Clean records are returned in your exact schema, ready for direct re-import without reformatting.
Can you help us re-engage the recovered contacts?
Yes — recovered contacts are delivered in segmented re-engagement lists. For teams that also need help running the sequences, our Outreach Execution service handles the full send on your behalf.
Brief our team and we’ll recommend the right engagement based on your use case — no commitment required.
Talk to the Team →